About James Yeang
James Yeang: AI, product and leadership experience across global organisations.
My work helps leaders turn AI ambition into useful products, clearer decisions and change that people can carry forward.
The experience behind the practice
A career across Google, McKinsey & Company, product leadership and AI startups.
My career spans management consulting, technology, telecommunications, e-commerce and consumer businesses, including Google, McKinsey & Company and senior regional product and digital roles across Southeast Asia.
Today, the practice provides consulting and fractional product or AI leadership when organisations need senior judgment, clearer decisions and momentum through implementation.
That range has shown me that technology, commercial outcomes and leadership behaviour are not separate problems. The strongest strategies make sense to customers, to the business and to the people expected to deliver them.
Beyond client work, I contribute as a key member of Build With AI Malaysia, one of Southeast Asia’s most active and engaged grassroots AI builder communities.
Every engagement stays close to the real situation: the product decision, stakeholder tension, team resistance, operating constraint or next conversation that cannot be postponed.
View my full experience on LinkedInSelected experience
Selected achievements across AI, product and commercial leadership.
A focused selection from a much broader career, highlighting commercial firsts, regional leadership and measurable AI outcomes.
Pioneering the commercialisation of Google and YouTube in Malaysia
Part of Google Malaysia’s pioneering commercial team, helping establish and commercialise Google and YouTube while leading key technology, telecommunications, media and automotive sectors.
Leadership across 16 APAC markets
Experience spanning 16 countries across consumer insights, FMCG, technology and digital commerce.
AI transformation through McKinsey & Company
At McKinsey & Company, helped shape AI transformation programmes representing more than RM100 million in stated impact.
Multiple AI hackathon wins
Part of winning teams at multiple AI hackathons, including an award-winning medical AI copilot developed at AWS Malaysia.
Measurable social impact
Co-founded Kiva Malaysia’s lending team, bringing together more than 200 members to fund over 9,500 small-business loans worth RM1.2 million across 88 countries, with three-quarters supporting women.
Building the regional AI community
A community leader at Build With AI Malaysia, one of Southeast Asia’s most active and engaged grassroots AI builder communities.
What others say
What CEOs and senior leaders say about James.
“He has a unique ability to get everyone involved and make the team's success a true collective achievement. … This collaborative approach … led to more innovative and effective solutions.”CEO · European insurtech
“James really empowers digital product managers to do what they're meant to do: create value for customers. … He balances active listening with constructive questioning.”Group CEO · European e-commerce
“One of the most dynamic product managers I have ever dealt with. … His drive behind commercial initiatives resulted in some really good revenue numbers. … The results speak for themselves.”Director & AI advisor · Global workplace wellbeing
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